Overview
Within a five-month period in 2023, our targeted management of “Scent Blender” products resulted in outstanding sales growth and profitability on Amazon.
Objectives:
- Boost “Scent Blender” sales.
- Enhance advertising efficiency.
- Optimize inventory to meet demand.
Strategy
- Refined PPC campaigns for better ROI.
- Implemented data-driven inventory control.
- Adjusted pricing based on market analysis.
Results:
- Sales: Over $600K with 6,887 units sold.
- Profitability: 66% net margin, with the top product earning $352K at a 67% profit per unit.
- Inventory: Top SKU sold 38.5 units daily, indicating consistent demand.
Conclusion
Focused marketing efforts and strategic enhancements to the subscription model significantly boosted the Subscribe & Save program’s performance.
Get in Touch
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Global Presence, Local Expertise
- [email protected]
- Philadelphia, PA, USA
Partner Offices:
Taipei, Taiwan
Shanghai, China
Xiamen, China
