Overview
Stealth Fitness’s innovative approach to Amazon advertising led to a significant market presence and revenue increase over a five-year span, peaking impressively in 2023.
Objectives:
- Escalate Stealth Fitness’s sales through refined Amazon PPC strategies.
- Achieve an optimal balance between ad spend and sales to maximize ROAS.
- Optimize inventory to meet demand.
Strategy
- Implemented targeted PPC campaigns with a data-driven bid strategy.
- Continuously optimized ad content based on performance metrics.
Results:
- Advertising Spend vs. Sales: Invested $604,378.10 in ads, generating sales of $7,188,885.62.
- ROAS: Achieved an outstanding average ROAS of 11.89, showcasing cost-effective ad spending.
- Brand Visibility: Secured 127 million impressions, significantly increasing brand exposure.
Results:
- Advertising Spend: $36,100.14, strategically invested in PPC.
- Sales Impact: $216,890.94 in sales achieved
- Advertising Efficiency: Maintained a ROAS of 6.01, reflecting a strategic reduction in ad spend while still driving substantial sales.
Conclusion
Stealth Fitness’s tailored Amazon advertising campaigns have not only expanded its sales but have also maintained a high return on advertising investment, affirming the brand’s robust digital marketing strategy
Get in Touch
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Global Presence, Local Expertise
- [email protected]
- Philadelphia, PA, USA
Partner Offices:
Taipei, Taiwan
Shanghai, China
Xiamen, China
